Building on a long-standing expertise in product development, the Custom Accessories team has proven success in creating products with on-trend design. We strive to be the best in class for product and package design, understanding that these shape the consumer’s experience.
As a category leader in automotive aftermarket accessories, our scale benefits our customers. Our supply base allows us to maintain strong sourcing relationships that ensure the best quality and value, and allow us to respond to new opportunities quickly and efficiently.
SOJOY is recognized as a category leader. We strive to build long-term customer collaborations, creating profitable programs that exceed business goals. We have success developing both retailer-owned and Custom Accessories-branded products that drive category growth.
Established in 1992, Sojoy is committed to providing customers with dependable products through complete vertical integration.
As the sole manufacturer and distributor of Sojoy® and Warmtech® brands—covering Car Seat Insert Heaters, Heated Seat Cushions, Electric Blankets,
and Comfort Foam & Gel products—we oversee the entire process from design and production to refinement and innovation. Every step is managed with meticulous attention to detail.
Our products meet the highest international standards, certified by both EU and North American authorities.
This quality assurance, combined with optimized manufacturing,
positions Sojoy as an industry leader in both product excellence and delivery timeliness. With powerful support and customer-focused service, we turn thoughtful engineering into trusted comfort solutions.
